Here's the story on our journey that led to our collaboration with the one and only Nadine Lustre as Hiraya Pilipina's brand ambassador!
Why We Chose Nadine
Nadine's fearless embrace of going braless and her embodiment of having a Filipina persona resonated deeply with us. Her confidence, authenticity, and natural beauty make her an ideal fit for our brand.
We believed that her influence will inspire countless women— individuals to embrace their true selves and feel empowered. Which are qualities that mirror our brand's values and resonate deeply with our audience.
Leading Up To The Shoot
The journey to secure Nadine's collaboration took nearly five months, we began reaching out to Nadine and her team in early December, and after weeks of back and forth, we finally received confirmation in late January.
The process involved extensive discussions, negotiations, and careful planning, and scouting for the perfect photographer and videographer. Luckily, fate intervened, introducing us to Gail Geriane (Photographer) and Kim Angela Santos (Videographer).
We had to move fast to get everything ready for International Women's Month. Thankfully, with the help of our Creative Director (KC Bornay) and Art Director (Abigail Lazatin), we managed to capture the essence of our collaboration just in time.
The Day of The Shoot
As the day of the shoot approached, our team was buzzing with a mix of nerves and excitement. We were stepping into the big leagues, and having THE Nadine Lustre on board made it all the more surreal. On her end, Nadine's team exuded nothing but professionalism, coolness, and confidence.
Each member of Nadine's team brought their own brand of kindness and humility to the set. From her Stylist, Ms. Lyn Alumno, to the talented hair and makeup artists, Jelly Eugenio and Paul Nebres, and the evermost patient, JM Belamirno, it was clear that Nadine surrounded herself with a supportive and down-to-earth crew.
When Nadine stepped onto the set, it was like watching an absolute pro in action. Without skipping a beat, she effortlessly struck poses that seemed straight out of a high-end fashion editorial. It was really goosebump-inducing experience, witnessing something typically reserved for the big league businesses unfold right before our eyes.
The creative vision for the shoot was simple yet powerful: "Pilipina." And Nadine was just that. Her pride in her heritage and her natural dependence shine through, inspiring women everywhere to embrace their true selves. As she embodies the essence of the ideal Filipina – strong, authentic, and unapologetically herself.
Another thing to mention is her absolute kindness and punctuality really left us in awe. She arrived very early, even before our team had fully assembled 🙈
Throughout the shoot, she was considerate of every detail, offering insights to ease the photographer and videographer’s job and ensuring she didn't ruin the white background with her shoes.
Looking Ahead
Now after the shoot and word started to spread, our excitement has reached fever pitch. Teasing the reveal of our Brand Ambassador caused an absolute stir. And we had to move fast to get everything ready to publish for International Women's Month.
This is just the beginning of our journey with Nadine. Stay tuned for more exciting content and collaborations that celebrate empowerment, confidence, and the spirit of the Filipina!
Thank you so much for being a part of this incredible milestone with us, Babes. We really couldn't have done this without your support!
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